Dr. Sharmin Attaran is an expert on how to use digital marketing to drive business results. As a Professor of Marketing at Bryant University, she also designs and teaches hands-on digital marketing courses using innovative teaching techniques. She also trains business owners, marketing professionals and career-switchers the fundamentals of Digital Marketing tactics along with how to generate leads and sales, build brand equity, reach a wider audience, solve unique marketing challenges, and track success. Her unique combination of strategic marketing and business savvy, creativity, technical capabilities, analytical approach and passion for innovation make her the right person to help brands surpass their digital marketing goals. In addition to teaching and consulting, she is an author on the topics of marketing technology and consumer behavior.