specialist, Local Marketing & Communications, Stop&Shop
Elsa Franco is a compassionate leader with more than 15 years of experience in Marketing, Community Relations and Event Planning & Management. She has helped build credibility for brands locally, supporting and executing the local adaptation of Brand and Marketing strategies and plans with a focus on communications, events, and store support. Areas of expertise include Community Partnerships, Cause Marketing/Fundraising, Sponsorships (Marketing, Minor and Major League Sports), Experiential Marketing, Event Activation and Grand Opening & Re-openings.
Elsa is a full-time homeschooler and advocate for Sickle Cell Disease (SCD). SCD is a genetic blood disorder caused by a single mutation in which one’s body does not produce enough healthy red blood cells to carry oxygen throughout the body. It is a serious, progressively debilitating disease that leads to organ damage and shortened lifespan. SCD afflicts more than 100,000 people in the U.S. and more than one million people globally.
She is collaborating with patient advocacy groups, community-based organizations, healthcare professionals and key government stakeholders to support much needed innovative programs, education and awareness activities. She is currently a Board Member at the Greater Boston Sickle Cell Disease Association and an Ambassador for Sick Cells Organization which is a volunteer network of advocates dedicated to changing the landscape of SCD.
Elsa is passionate about supporting and uplifting other women, dedicated advocate for the disenfranchised and curious in seeking ways to learn from and to embrace others for their unique qualities. She is a Bridgewater State College Alumna currently residing in Massachusetts with her beloved family. She enjoys cooking, reading, home décor & renovation projects and creating memories with friends and family in her spare time.